In the vast and often overwhelming world of horology, the quest for the perfect timepiece can feel like navigating a labyrinth. Luxury watches can stretch into the tens of thousands, while budget options often compromise on quality and craftsmanship. However, there exists a sweet spot, a price range where discerning buyers can find exceptional value, style, and enduring quality: the realm of the $700 watch.

For those seeking a significant step up from entry-level timepieces without breaking the bank, a $700 watch represents an intelligent and rewarding investment. At this price point, you begin to access a world of superior materials, sophisticated movements, and designs that blend both functionality and aesthetic appeal. This article delves deep into the world of $700 watches, exploring what you can expect, the brands to consider, and how to choose the perfect timepiece that reflects your style and values.

Why $700 is a Sweet Spot for Watch Buyers

The $700 price range isn't arbitrary. It represents a significant threshold in watch manufacturing. Below this mark, compromises in materials, movement complexity, and finishing are often necessary to meet lower price points. However, when you venture into the territory of the $700 watch, several key advantages emerge:

• Enhanced Movement Quality: While quartz movements are readily available and accurate, a $700 watch opens doors to higher-quality quartz calibers and, crucially, entry-level automatic movements. Automatic movements, powered by the motion of your wrist, are a hallmark of traditional watchmaking, offering a mechanical soul that many enthusiasts appreciate. At this price, you'll find reliable automatic movements from reputable manufacturers, often boasting impressive accuracy and durability.
• Superior Materials and Craftsmanship: Expect to see premium materials like sapphire crystal (scratch-resistant and far superior to mineral crystal), high-grade stainless steel cases, and meticulously finished dials. The level of detail in case finishing, hand application of indices, and overall construction significantly increases compared to cheaper watches. A $700 watch is built to last, both in terms of functionality and aesthetic longevity.
• Brand Heritage and Reputation: Many established and respected watch brands offer compelling models within the $700 watch category. This price point allows you to access brands with a rich history of watchmaking innovation and a commitment to quality. Investing in a reputable brand provides peace of mind and often better resale value should you decide to upgrade in the future.
• Versatility and Style: The $700 watch market offers a diverse range of styles, from classic dress watches and robust dive watches to sporty chronographs and versatile everyday timepieces. Whether you need a watch for the office, weekend adventures, or special occasions, you'll find compelling options within this price bracket to suit your personal style.
• Value for Money: Ultimately, a $700 watch offers exceptional value. It represents a balance between affordability and quality, providing a significant upgrade in watch ownership experience without the exorbitant cost of luxury models. It's a smart investment for those who appreciate quality timekeeping and want a watch that will serve them reliably for years to come.

What to Expect in a $700 Watch: Key Features and Considerations

When searching for the ideal $700 watch, understanding the key features and considerations will empower you to make an informed decision. Here's a breakdown of what to look for:

Movement Type: Automatic vs. Quartz

As mentioned, the $700 watch range often introduces you to automatic movements. Understanding the difference between automatic and quartz is crucial:

• Automatic Movements: These mechanical marvels are powered by the kinetic energy of your wrist. They require no batteries and are a testament to traditional watchmaking. Automatic watches often have a sweeping seconds hand, a visual cue that distinguishes them from the ticking seconds hand of quartz watches. While generally less accurate than quartz, the craftsmanship and romanticism of automatic movements are highly valued by watch enthusiasts. Look for reliable automatic movements from Japanese brands like Seiko and Miyota, or Swiss movements like ETA or Sellita, often found in $700 watches.
• Quartz Movements: Quartz watches are battery-powered and known for their exceptional accuracy and low maintenance. At the $700 price point, you can find high-quality Swiss quartz movements or advanced quartz technologies like Eco-Drive from Citizen or solar-powered options from Seiko. If pinpoint accuracy and minimal upkeep are priorities, a high-end quartz $700 watch is an excellent choice.

Materials and Craftsmanship: Durability and Aesthetics

The materials used and the level of craftsmanship directly impact the durability, appearance, and overall feel of a $700 watch:

• Case Material: Stainless steel (typically 316L) is the standard for quality watch cases at this price. It's durable, corrosion-resistant, and offers a premium feel. Titanium, lighter and hypoallergenic, might be found in some sportier models, though less common at $700.
• Crystal: Sapphire crystal is a must-have at this price point. It's incredibly scratch-resistant, ensuring your watch face remains pristine for years. Mineral crystal is a step down in scratch resistance, while acrylic is the least durable. Always prioritize sapphire crystal in a $700 watch.
• Dial and Hands: Pay attention to the dial finishing. Look for applied indices (raised markers), well-defined printing, and even subtle textures. Hand finishing on the hands and indices elevates the perceived quality. Luminous material (like Super-LumiNova) on hands and markers is essential for nighttime readability.
• Bracelet/Strap: A solid stainless steel bracelet with solid end links (the part connecting to the case) and a quality clasp enhances the watch's feel and durability. Leather straps should be genuine leather, preferably with quality stitching and a comfortable lining. Consider the versatility of interchangeable straps (NATO, rubber, leather) if you want to change the look of your $700 watch.
• Water Resistance: Water resistance is crucial, even for non-dive watches. Look for at least 50 meters (5 ATM) for everyday wear and splashes. 100 meters (10 ATM) or more is ideal for swimming and water activities. For dedicated dive watches, 200 meters (20 ATM) and above is standard.

Brand Categories: Exploring Your Options

The $700 watch market is populated by a variety of brand categories, each offering a unique value proposition:

• Established Swiss Brands (Entry-Level): Brands like Tissot, Hamilton, and Certina offer entry points into Swiss watchmaking heritage within the $700 watch range. They provide a blend of quality, style, and brand recognition, often with Swiss Made movements.
• Japanese Powerhouses: Seiko, Citizen, and Orient are renowned for their exceptional value and innovation. Seiko, in particular, offers a vast range of automatic and quartz watches, including iconic models like the Seiko 5 series and Presage line, often available within the $700 watch budget. Citizen's Eco-Drive technology and Orient's in-house automatic movements are also compelling.
• Microbrands: The microbrand scene offers exciting alternatives, often focused on specific styles (e.g., dive watches, pilot watches) and high specifications for the price. Microbrands often prioritize direct-to-consumer sales, allowing them to offer more features and quality for a $700 watch compared to traditional retail channels. Research reputable microbrands carefully, reading reviews and forums to ensure quality and customer service.
• Fashion Brands (Selectively): While generally not the focus for serious watch enthusiasts, some fashion brands like Fossil or Skagen offer stylish designs. However, prioritize brands with a stronger horological focus for a $700 watch to ensure quality and longevity.

Top Watch Styles to Consider at the $700 Price Point

The beauty of the $700 watch range is the sheer variety of styles available. Here are some popular categories to explore:

Dress Watches: Elegance and Refinement

Dress watches are designed for formal occasions and professional settings. They are typically slim, understated, and elegant, often with leather straps. Look for classic designs with clean dials, minimal complications, and a focus on refined aesthetics. Brands like Tissot (Le Locle, Everytime Swissmatic), Hamilton (Jazzmaster series), and certain Orient Star models offer excellent dress watch options within the $700 watch price range.

Sport Watches: Robustness and Functionality

Sport watches are built for active lifestyles and outdoor adventures. They prioritize durability, water resistance, and often feature chronograph functions (stopwatch) or other useful complications. Seiko Prospex (various models), Citizen Promaster (Navihawk, Nighthawk), and Hamilton Khaki Field Auto are excellent examples of robust and functional sport watches available as a $700 watch or less.

Everyday/Field Watches: Versatility and Practicality

Everyday watches are designed for daily wear, offering a balance of style, durability, and versatility. Field watches, inspired by military timepieces, are a popular subcategory, known for their legibility and ruggedness. The Hamilton Khaki Field Mechanical (hand-wound) and Automatic are iconic field watches often found within the $700 watch budget. Seiko 5 Sports models also offer great everyday versatility.

Dive Watches: Underwater Performance and Style

Dive watches are built to withstand the pressures of underwater exploration. They feature high water resistance, unidirectional rotating bezels (for tracking dive time), and luminous displays for underwater visibility. Seiko Prospex divers (e.g., "Turtle," "Samurai"), Citizen Promaster Dive, and certain microbrand dive watches offer excellent dive watch capabilities and style within the $700 watch price range. Consider ISO 6425 certification for professional dive watch standards.

Key Brands to Explore in the $700 Range

To guide your search, here are some key brands known for offering excellent $700 watches:

• Tissot: Swiss heritage, classic designs, and reliable Swiss movements.
• Hamilton: American-Swiss brand with a rich history, known for robust and stylish field watches and dress watches.
• Seiko: Japanese powerhouse offering a vast range of styles and movements, known for exceptional value and innovation.
• Citizen: Japanese brand renowned for Eco-Drive technology and durable sport watches.
• Orient: Japanese brand specializing in in-house automatic movements and classic designs, offering incredible value.
• Certina: Swiss brand known for robust sport watches and innovative technologies like DS (Double Security).
• Bulova: American brand with a history of innovation, known for precisionist quartz movements and stylish designs.
• Microbrands (Research Required): Brands like Christopher Ward, NTH Watches, Lorier, and many others offer compelling options, often with higher specifications for the price. Thorough research is crucial when choosing a microbrand.

Tips for Choosing Your $700 Watch: A Buyer's Guide

Selecting the perfect $700 watch is a personal journey. Here are some actionable tips to guide your decision:

1. Define Your Style and Needs: What is your primary purpose for the watch? Dress, sport, everyday wear? What styles resonate with you? Consider your existing wardrobe and lifestyle.
2. Consider the Movement: Do you prefer the mechanical charm of an automatic movement or the accuracy and low maintenance of quartz? Both are excellent options at $700.
3. Research Brands and Models: Explore the brands mentioned and delve into specific models that catch your eye. Read reviews from reputable watch blogs and forums (e.g., WatchUSeek, Reddit's r/Watches).
4. Check Specifications Carefully: Pay close attention to case material, crystal type, water resistance, movement details, and bracelet/strap quality. Ensure these specifications align with your needs and expectations for a $700 watch.
5. Read Customer Reviews: See what other buyers are saying about the watch in terms of quality, comfort, and overall satisfaction. This provides valuable real-world insights.
6. Buy from Authorized Dealers or Reputable Sources: To ensure authenticity and warranty coverage, purchase your $700 watch from authorized dealers, the brand's website, or reputable online retailers.
7. Consider Resale Value (If Important): While a $700 watch is primarily for personal enjoyment, some brands and models hold their value better than others. Brands like Seiko and Tissot generally have decent resale value if you choose to sell in the future.
8. Don't Be Afraid to Try On (If Possible): If you have the opportunity, visit a watch store to try on different models and brands to get a feel for size, weight, and wrist presence.

Maintaining Your $700 Watch: Ensuring Longevity

Proper care and maintenance will extend the lifespan and beauty of your $700 watch:

• Regular Cleaning: Wipe your watch regularly with a soft, dry cloth to remove dust, dirt, and fingerprints. For stainless steel bracelets, you can occasionally use a damp cloth and mild soap, ensuring it's thoroughly dried afterward.
• Proper Storage: When not wearing your watch, store it in a watch box or pouch to protect it from scratches, dust, and extreme temperatures.
• Avoid Extreme Conditions: While $700 watches are generally durable, avoid exposing them to extreme temperatures, strong magnetic fields, and harsh chemicals.
• Servicing (Automatic Watches): Automatic watches require periodic servicing (typically every 5-7 years) to clean, lubricate, and regulate the movement. Factor in servicing costs for long-term ownership of an automatic $700 watch. Quartz watches require battery replacements, but servicing is generally less frequent.
• Handle with Care: While durable, watches are still delicate instruments. Avoid dropping your watch or subjecting it to hard impacts.

FAQ: Common Questions About $700 Watches

Is $700 a lot to spend on a watch?

Whether $700 is "a lot" is subjective. However, in the world of watches, $700 is considered a mid-range price point that offers excellent value for money. It's a significant step up from budget watches and allows you to access quality materials, movements, and craftsmanship that are not typically found in cheaper options. Compared to luxury watches costing thousands or tens of thousands, a $700 watch is a very reasonable and smart investment.

What are the best watch brands under $700?

Excellent brands to consider under $700 include Tissot, Hamilton, Seiko, Citizen, Orient, Certina, Bulova, and reputable microbrands (with due diligence). Each offers unique strengths in terms of style, movement type, and brand heritage.

Automatic vs. Quartz: Which is better for a $700 watch?

Neither is inherently "better." It depends on your preferences. Automatic movements offer mechanical artistry and tradition, while quartz movements provide superior accuracy and lower maintenance. Both high-quality automatic and quartz $700 watches are available.

Will a $700 watch hold its value or appreciate?

Generally, watches in the $700 range are not primarily investment pieces. While some brands and specific models may retain value better than others, the primary purpose of a $700 watch is personal enjoyment and reliable timekeeping. Focus on choosing a watch you love and will wear, rather than expecting significant appreciation.

Where is the best place to buy a $700 watch?

Authorized dealers (both online and brick-and-mortar), brand websites, and reputable online retailers are the best places to buy. Avoid unauthorized sellers or gray market dealers to ensure authenticity and warranty coverage.

Is a $700 watch a good gift?

Absolutely! A $700 watch makes a fantastic and meaningful gift for birthdays, graduations, anniversaries, or any special occasion. It's a thoughtful and lasting present that demonstrates good taste and appreciation for quality.

Conclusion: Elevate Your Style with a $700 Timepiece

The journey to finding the perfect timepiece doesn't need to be a pursuit of unattainable luxury. The $700 watch category represents a golden opportunity to acquire a high-quality, stylish, and reliable watch that elevates your everyday experience. By understanding what to expect at this price point, exploring reputable brands, and considering your personal style and needs, you can confidently choose a $700 watch that you'll be proud to wear for years to come. Embrace the world of horology and discover the timeless appeal of a well-chosen timepiece that perfectly complements your life.