The immense value and prestige associated with Audemars Piguet watches make them a lucrative target for counterfeiters. Several factors contribute to this phenomenon:

  • High Resale Value: Genuine AP watches, particularly limited editions and vintage models, can command exorbitant prices on the secondary market.
  • Brand Recognition: The Royal Oak's distinctive octagonal bezel and exposed screws are iconic, making it instantly recognizable, even to those not deeply immersed in the watch world.
  • Complex Construction: While the complexity of a genuine AP is a hallmark of its quality, it also presents a challenge for counterfeiters trying to replicate the intricate details, but often they cut corners.
  • Status Symbol: Owning an AP watch is a symbol of wealth and success, fueling the demand, and subsequently, the supply of fakes.