Jomashop operates as a gray market dealer, meaning they source their products through channels other than authorized dealers. This distinction is crucial. Authorized dealers are directly affiliated with the watch manufacturers and adhere to their strict pricing and distribution guidelines. Gray market dealers, on the other hand, acquire their inventory from various sources, often international distributors or liquidators, allowing them to offer watches at significantly lower prices. This sourcing strategy is perfectly legal, but it comes with some implications. Gray Market vs. Authorized Dealers: Key Differences

  • Pricing: Gray market dealers like Jomashop typically offer substantial discounts compared to authorized dealers.
  • Warranty: Watches purchased from authorized dealers come with the manufacturer's warranty. Gray market dealers often provide their own warranty, which may differ in coverage and duration.
  • Sourcing: Authorized dealers acquire watches directly from the manufacturer, ensuring a direct chain of custody. Gray market dealers source from various channels, which, while legal, introduces potential concerns about authenticity.
  • Relationship with Manufacturers: Authorized dealers maintain a direct relationship with the watch manufacturers, adhering to their branding and service standards. Gray market dealers operate independently.